ROOM101 ICHIBAN EXCLUSIVE HEADED TO DOC JAMES CIGARS

LOS ANGELES, CA – MAY 7th, 2015 – Room101, the Los Angeles based luxury lifestyle brand owned by Matt Booth, is proud to announce its third release of the bespoke retailer exclusive series, the new Room101 Ichiban Ranfla. The third of the Ichiban Series, a perfecto, is headed to both Doc James Cigars locations in NY and will be available for sale starting on May 18th, 2015.

The cigar is medium-bodied and comprised of tobaccos from two different countries; a Habano wrapper from Ecuador, a Criollo 98 binder along with Corojo 99 fillers both from Nicaragua. Packaging for the Ichiban is inspired from previous Room101 releases and features tissue-wrapped cigars bound in decorative outer sleeves with the distinctive Sakura brand mark and a Japanese wave pattern.

Ichiban, which means “first” or “number one”, will be Room101’s most tightly distributed and exclusive release to date. Only eight hand-selected retailers across the country are able to carry the line, custom developed in an exclusive size with each retailer limited to 1,000 boxes of ten cigars.

“It is my great honor to welcome the good folks from Doc James into our select family of Ichiban

retailers. Both of their locations are some of my favorite stores to visit in the country and we are very

proud to have joined forces with them for this bespoke series,” said Matt Booth.

The Room101 Ichiban Ranfla, a 30x50x19x6.5 perfecto, has a suggested MSRP of $10.00 per cigar and $100.00 per 10-count box.

Matt Booth will host three kickoff events starting with a golf tournament at Trump National on Monday, May 18th. On May 19th, a launch event will be held at Doc James in Shrub Oak and one at the Mamaroneck location on May 20th.

ABOUT ROOM101:

Room101, founded by Matt Booth in Los Angeles, CA, has expanded far beyond its roots in custom

jewelry and offers a multitude of luxury goods ranging from custom instruments and leather goods

to knives and premium cigars. Over the years, Room101 has been featured in top lifestyle, fashion, and specialty magazines worldwide as well as making several appearances on major network television.

Room101 cigars are hand-built by AgroIndustrias Laepe, S.A. in Honduras and exclusively distributed by Davidoff of Geneva, USA. For order inquiries, please call 727-828-5400.

Visit Room101 on the web: www.room101brand.com

PRESS INQUIRIES:

Dylan Austin
Davidoff of Geneva, USA
dylan.austin@davidoffusa.com

Matt Booth
Room101 Brand
mattb@room101silver.com

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