Press Release: New Joya Red Half Corona Available In The US

Tuesday, February 9, 2016 — Esteli, Nicaragua

Joya de Nicaragua has announced that the Joya Red Half Corona (3¾ x 46) is now available for sale in the U.S. Joya de Nicaragua introduced this new vitola to the Joya Red cigar line last September during the Inter-Tabac trade show held in Dortmund, Germany. It had only been available in the European market until now.

The Joya Red Half Corona is designed to satisfy the contemporary smoker’s desire for a quick, but extremely pleasurable smoke. Joya maintained the same lower priming Nicaraguan tobacco blend as the rest of the Joya Red line. This new vitola comes in boxes of 20 cigars and 5 count “petacas”.

Joya Red is a medium strength smoke packed with flavor, outstanding construction and sharp burn. The brand was originally released in July 2014 as an invitation to rediscover Joya’s modern and fun side (#REDiscoverJoya) from the hands of its young executive team. It has quickly gained popularity with contemporary consumers, making it Joya de Nicaragua’s second best selling brand in the US market in only a year and a half.

About Joya de Nicaragua, S.A.

JOYA DE NICARAGUA S.A., is a family owned, Nicaragua-based cigar factory that handcrafts traditional cigars for the premium luxury cigar market. Founded in 1968, it is Nicaragua’s oldest cigar factory in operation and home to the legendary JOYA DE NICARAGUA® brand of cigars. JDN is regarded by many as the patriarch crafter of robust, unique puro blends of locally grown black tobaccos, and its cigars are sold in more than 40 countries around the world. JOYA DE NICARAGUA® and CUATRO CINCO® are registered trademarks of JOYA DE NICARAGUA S.A. For more information, please visit www.joyacigars.com

About Drew Estate, Inc.

Founded in New York City in 1996, Drew Estate has become one of the fastest growing tobacco companies in the world. Under their mantra “The Rebirth of Cigars”TM, Drew Estate has led the “Boutique Cigar” movement by innovating new elements to the tobacco industry with their unique tobaccos and blending styles that have attracted new and traditional cigar enthusiasts. In their Gran Fabrica Drew Estate, the Nicaraguan headquarters, Drew Estate produces a variety of brands such as ACID, Herrera Estelí, Herrera Estelí Norteño, Kentucky Fired Cured, Liga Privada, MUWAT, Natural by Drew Estate, Nica Rustica, Nirvana, Pappy Van Winkle Barrel Fermented Cigars, Tabak Especial, Undercrown, and Java by Drew Estate.

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