Press Release: CIGAR PACKAGE DESIGN LOOKING TO FILL VOID IN THE CIGAR INDUSTRY
CIGAR PACKAGE DESIGN LOOKING TO FILL VOID IN THE CIGAR
INDUSTRY
(Miami, FL) March 18,
2014—Can I Have your Attention (CIHYA) Advertising and Branding
announces the creation of “Cigar Package Design.” Cigar Package
Design is making waves in the cigar industry with their branding and design
campaigns.
Based in Miami Beach, FL,
managing partners Humberto Areas and Cleveland Cook created the Cigar Package
Design division in response to demand due to their stellar work with the
Toraño Family Cigar Company, Dona Flor Cigars, Azan Cigars, and Titan
de Bronze Cigar Company. They noticed a void in the industry and have filled
the need. As a cigar advertising and design firm, Cigar Package Design
spotlights brands from identity and cigar band graphics to complete advertising
campaigns.
Cigar Package Design is the
brainchild of CIHYA’s managing member Humberto Areas. Humberto, born in
Nicaragua got his feet wet in the cigar industry when Willy Herrera’s
Titan de Bronze needed the company’s identity revamped. Humberto––a longtime
cigar smoker with 10+ years in branding and design––was overjoyed to combine his
business experience with his passion for cigars.
Humberto Areas and business
partner Cleveland Cook (who possesses a stellar background as an Art
Director) began work overhauling the Toraño Family Cigar Company’s
corporate identity in 2010 when Toraño took back sales and distribution from
CAO. After the new identity was complete, they were soon retained and have
created cigar bands, box designs, and promotional pieces for Toraño’s Vault
series, Loyal, Salutem, and Exodus Finite. Most recently, the newly created
print ad campaign for Toraño’s “Blends from the Vault” series can now be seen in
Cigar Aficionado, Cigar Snob and other leading
industry publications.
Humberto said: ”Design and
branding is my talent; cigars are my passion. As an avid cigar smoker, I’m
happiest when I can service a client by delving into their psyche to bring out
the passion, vision, and personality of their cigar brand. Nothing makes me
happier than seeing a successfully planned ad campaign featured in industry
publications and smoking a cigar wearing a band I helped create. Cigar Package
Design is more than a design studio catering to cigar makers –it’s a lifetime
dream of working in an industry that encompasses a
passion.”
The pastime of cigar smoking
encompasses comradely, family, and friendship. Cigar Package Design can connect
your brand with potential customers through the common language understood by
the brotherhood of the leaf.
Visit and connect with Cigar Package Design:
facebook.com/cigarpackagedesign
Instagram @cigarpackagedesign
Or give them a shout at 305-538-5057
For more information, media and sponsorship inquiries,
please contact info@creativasgroup.com,
305.595.7888.
Creativas Group Inc. provides
public relations and marketing counsel to South Florida-based businesses,
nationally recognized special events and leading non-profit organizations. For
more information, please log onto www.creativasgroup.com or email info@creativasgroup.com. Photographs
and interviews are available by request.
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