Skip to main content

Press Release: AVO Cigars: A New Look. A New Era.


A NEW LOOK.
A NEW ERA.
THE CLASSICS PLAY ON.

Basel, January 2015. AVO Cigars, the globally renowned cigar brand ventures into a new era. AVO Cigars is being relaunched in early 2015 behind contemporary packaging, new communication and a streamlined range that focuses on core lines.

Avo Cigars started when the brand's founder; Avo Uvezian; a legendary jazz and cigar composer of global fame met the cigar master blender Hendrik Kelner in 1982 in the Dominican Republic.

A fruitful cooperation between cigar pianist and cigar composer began to develop which resulted in the launch of the AVO Classic Series; an almost immediate success selling over 120,000 cigars in the year of the launch in the United States.

Two creative masters collaborated with one purpose: help aficionados “Savor Every Note” in life through delightful cigars.


"Avo Uvezian is a man of the world who savors every note to the
fullest. He cherishes every moment in life with passion and shows insatiable thirst for connections with people from all walks of life. AVO Cigars enables rich and rewarding social sharing experiences: helping drive connections amongst aficionados and turning strangers into friends in a heartbeat." says Charles Awad, Senior Vice President Global Marketing and Innovation.

The spirit of “SAVOR EVERY NOTE” It is not just about the taste and the experience, it is about complete involvement and enjoyment
of each moment in life. It is the song of conversation and the music of memories. The beat of life shared with friends.

“I am delighted to share this new era of AVO Cigars with more and more aficionados around the globe. AVO cigars are ready to give the performance of a lifetime. It’s about the richness of the life you live, the friends you share it with, and the unforgettable experiences along the way. It’s about savoring every note.” says Avo Uvezian.

The AVO portfolio has been streamlined to focus on its four celebrated core lines, AVO Classic, AVO XO, AVO Domaine and AVO Heritage. AVO Classic, the most popular cigar line today in the range, is a complex, yet smooth cigar, crafted with tobaccos aged 25 years. Mr Kelner sets aside filler leaves every year for the past 25 years. Since its launch in 1988, this cigar line has delighted aficionados through its creamy taste notes and complex yet balanced blend.

The brand is presenting completely redesigned boxes and packs reflecting a more contemporary look while cigars are adorned with simplified rings. The elegantly modern wooden box design displays the AVO logo on the lid, flanked with music bars featuring authentic debossed notes from Avo Uvezian’s songs. The lid’s interior tells the story of the cigar’s blend, its purpose, and highlights the cigar’s tasting notes with a quote from Avo Uvezian. It is finished with an intensity meter, developed from scaling musical notes, that allows consumers to easily select the perfect cigar for that moment.

AVO Cigars will be price protected and begin shipping to select retail locations in late January 2015. In Europe, the launch will vary based on country, beginning in the middle of 2015.

Media Contact:
Oettinger Davidoff AG
Corporate Communications
Hochbergerstrasse 15
CH – 4002 Basel
Tel. + 41612793624

FACEBOOK.COM/AVOCIGAR  AVO.COM  @AVOCIGARS

Comments

Popular posts from this blog

Amazing Camacho Facebook Post

I was truly humbled to see this  Camacho Cigars  Facebook post yesterday. Thank you!

Eight O'Clock Coffee The Original

This sample of Eight O'Clock Coffee , "The Original", came right off the supermarket shelf the other day. It's a medium roast blend that included a large volume of broken and partial beans. Actually, I was surprised by the volume of broken beans as I poured each sample into the grinder. When the bag was opened, to the nose there were rich aromas of toast and coffee, while the pour-over aromas were a mix of cocoa and warm bread. I brewed and sampled four cups of The Original to be sure of my tasting notes. On the Eight O'Clock web site they list this coffee as "sweet, fruity and well balanced." Like most other coffee reviews that's not exactly what I found. In my samples there were semi-sweet flavors of toast, nuts and earth, with a hint of cocoa as the coffee cooled. I found the coffee clean and well balanced with a medium bodied, slightly dry mouth feel. Overall, The Original, from Eight O'Clock coffee brewed a flavorful rewarding cup

Tryst No. 2 Robusto Brandy E-Cigar

Featuring e-juice made in the USA, these  Tryst  e-cigars are a pretty sweet deal. The No. 2 Robusto Brandy is another great example of a cigarette alternative that give me cigar-like satisfaction indoors or wherever I can't smoke a real cigar. Like the last Tryst reviews, I've been puffing on the No. 2 the past two days while writing. Other than its brandy flavor, this Brandy model is just like the the other No. 2's. The tapered head makes it easy to hold hands-free between your teeth, the wrapper is durable showing no signs of wear, it produces a large volume of vapor and the brandy flavored e-juice tastes fantastic.  You probably know I'm not much of a flavored cigar person, but these American made e-juices from Tryst have fantastic flavor, this brandy is really close to tasting like brandy. I've tried other flavored e-cigarette products in the past and the flavors don't compare at all to the Tryst e-cigar flavors. Add together the great taste, the